Meet the Team

Our team becomes your team; that’s our commitment to you.

With every facet of the modern day sports environment covered and catered for, we can offer a personal, hands-on approach that is unrivalled. We want your focus where it matters; you focus on winning, we will focus on the rest.

James Milner

James Milner

Owner & Managing Director

As impressive as his CV, it’s his commitment to the company that makes his involvement so critical and valuable. Steeped in the best traditions of professional sport, having made his debut for Leeds United at just 16 years of age, James brings a unique insight to the challenges facing an athlete looking to maximise their achievements and earning power.           

Committing his institutional knowledge and affording access to contacts from across the spectrum of the industry, James’s hands-on leadership and managerial approach gives the company a drive and impetus that you will benefit from immediately. His personal commitment to this project extends from his passion for the sport of the golf, his desire to create a pathway for burgeoning sports stars and a belief that professional sports representation can be done in a moral manner, treating the athlete as a person, not a commodity.

Be it first-hand advice on the challenges faced by a professional sports star, or negotiating contracts and endorsements, James offers direct and personal access to experience from over 15 years playing at the highest level, of the world’s elite playing environment.

Alex Davison

Alex Davison

Head of Sponsorships & Marketing

Alex has a background of working in both sporting and commercial roles since leaving full time education and is known for his engaging style and commitment in delivering results in a fast paced, competitive climate.

His role within the organisation is to attract new business and service sponsors to ensure a stream of income for the athletes he represents.  

He is tasked to build relationships with like minded brands and businesses to ensure the values of White Rose are being matched with those of partners.

His passion is to manage the operational day to day tasks of successfully offering ethical and honest player management whilst working to strategic costs and maintaining key framework.  

Alex also works closely with the professional clients he represents to ensure he is providing hands on support/guidance at times of competition.